Cookie Policy
Effective date: 1 January 2026
This Cookie Policy explains how SA Application Services (ABN 36 639 313 072), trading as Zestly, uses cookies and similar tracking technologies on our website and platform. This policy should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, making your experience more efficient and personalised. Cookies may be set by the website you are visiting (first-party cookies) or by third-party services operating on that site (third-party cookies).
2. Categories of cookies we use
Essential Cookies
These cookies are strictly necessary for the platform to function. They enable core features such as authentication sessions, security (CSRF protection), and load balancing. You cannot opt out of essential cookies without disabling the platform.
Examples: session tokens, CSRF tokens, load balancer cookies.
Analytics Cookies
These cookies help us understand how visitors interact with our website so we can improve the user experience. Data is collected anonymously and in aggregate.
Examples: Google Analytics (_ga, _gid), Hotjar.
Marketing and Advertising Cookies
These cookies are used to track the effectiveness of our advertising campaigns across platforms. They allow us and our advertising partners to show you relevant ads and measure conversions.
Examples: Meta Pixel, TikTok Pixel, Google Ads, LinkedIn Insight Tag, Snapchat Pixel, Pinterest Tag, Twitter/X Pixel, Reddit Pixel.
Preference Cookies
These cookies remember your settings and preferences to provide a more personalised experience, such as your language preferences or UI settings.
3. Third-party advertising tracking
We use tracking pixels and tags from the following advertising platforms to measure the performance of our marketing campaigns. Each platform collects data in accordance with its own privacy policy:
Meta Pixel (Facebook and Instagram Advertising)
The Meta Pixel tracks actions taken on our website and links them to Facebook and Instagram ad campaigns. Meta may use this data to show you relevant ads on Facebook and Instagram. View Meta's data policy at facebook.com/privacy/policy.
TikTok Pixel
The TikTok Pixel measures conversions from TikTok ads and allows us to optimise our TikTok advertising campaigns. View TikTok's privacy policy at tiktok.com/legal/privacy-policy.
Google Analytics and Google Ads
Google Analytics collects anonymised data about how visitors use our website. Google Ads tags track conversions from Google advertising campaigns. IP anonymisation is enabled. View Google's privacy policy at policies.google.com/privacy.
LinkedIn Insight Tag
The LinkedIn Insight Tag enables conversion tracking and retargeting for LinkedIn advertising campaigns, and provides aggregate demographic data about website visitors. View LinkedIn's privacy policy at linkedin.com/legal/privacy-policy.
Snapchat Pixel
The Snapchat Pixel measures the effectiveness of Snapchat advertising by tracking actions taken on our website. View Snap's privacy policy at snap.com/en-AU/privacy/privacy-policy.
Pinterest Tag
The Pinterest Tag tracks conversions from Pinterest ad campaigns and helps us understand how users interact with our website after clicking a Pinterest ad. View Pinterest's privacy policy at policy.pinterest.com/en/privacy-policy.
Twitter / X Pixel
The X (Twitter) Pixel enables conversion tracking and audience targeting for advertising on X. View X's privacy policy at twitter.com/en/privacy.
Reddit Pixel
The Reddit Pixel measures the performance of advertising campaigns on Reddit. View Reddit's privacy policy at redditinc.com/policies/privacy-policy.
4. How to manage cookies
You can control and manage cookies in several ways:
- ►Browser settings: Most browsers allow you to block or delete cookies through their privacy or security settings. Refer to your browser's help documentation for instructions.
- ►Opt-out tools: Many advertising networks offer opt-out mechanisms. Visit youronlinechoices.com.au or optout.aboutads.info to opt out of interest-based advertising.
- ►Google Analytics opt-out: Install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
- ►Meta ad preferences: Manage your Facebook ad preferences at facebook.com/ads/preferences.
- ►Do Not Track: We honour Do Not Track (DNT) browser signals for analytics cookies.
Note that disabling certain cookies may affect the functionality of our website and platform.
5. Cookie consent
By continuing to use our website, you consent to our use of cookies as described in this policy. You may withdraw your consent at any time by adjusting your browser settings or using the opt-out mechanisms listed above.
6. Changes to this policy
We may update this Cookie Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised effective date. We encourage you to review this policy periodically.
7. Contact us
If you have questions about our use of cookies, please contact us:
SA Application Services (trading as Zestly)
ABN 36 639 313 072
Adelaide, South Australia, Australia
Email: hello@zestly.com.au