Zestly vs Sprout Social: Which is Right for You?
Sprout Social is widely regarded as the most feature-complete social media management platform available. It's also the most expensive by a significant margin — and even at $249/month it only covers 12 platforms versus Zestly's 30. This comparison looks at whether that premium is justified for your business, or whether Zestly gives you more platform coverage at a fraction of the cost.
Quick Verdict
Sprout Social is genuinely excellent for large enterprises with dedicated social media teams and $250+ monthly budgets. But for the vast majority of Australian businesses, you're paying for capabilities you'll never use — and still missing platforms like Discord, Telegram, Bluesky, Mastodon, Instagram Personal, and more that Zestly covers. Zestly delivers broader platform support and AI caption writing at 12% of Sprout's entry cost.
Platform support
Zestly connects to 31 platforms. Sprout Social supports 12.
31
Zestly platforms
12
Sprout Social platforms
| Platform | Zestly | Sprout Social |
|---|---|---|
| Instagram Business | ✓ | ✓ |
| Instagram Personal | ✓ | ✗ |
| ✓ | ✓ | |
| X (Twitter) | ✓ | ✓ |
| TikTok | ✓ | ✓ |
| LinkedIn Personal | ✓ | ✓ |
| LinkedIn Page | ✓ | ✓ |
| ✓ | ✓ | |
| YouTube | ✓ | ✓ |
| Threads | ✓ | ✓ |
| ✓ | ✓ | |
| Google My Business | ✓ | ✓ |
| Bluesky | ✓ | ✗ |
| Mastodon | ✓ | ✗ |
| Discord | ✓ | ✗ |
| Slack | ✓ | ✗ |
| Telegram | ✓ | ✗ |
| WordPress | ✓ | ✗ |
| Nostr | ✓ | ✗ |
| Farcaster | ✓ | ✗ |
Zestly also supports Kick, Twitch, Lemmy, VK, Dev.to, Hashnode, Medium, ListMonk, Skool, Whop, MeWe, and more — 31 platforms in total.
Feature comparison
| Feature | Zestly Best Value | Sprout Social |
|---|---|---|
| Starting price | $29/mo | $249/mo |
| Social accounts (entry) | 10 | 5 |
| Team members (entry) | 3 (Starter) / Unlimited (Pro) | 1 |
| AI caption writing | ✓ | ✗ |
| Claude/LLM integration | ✓ | ✗ |
| Australian support | ✓ | ✗ |
| Free trial | 7-day free trial (no card) | 30-day free trial |
| Content calendar | ✓ | ✓ |
| Analytics | Basic + Advanced (Pro) | Enterprise-grade |
🏆 Where Sprout Social wins
Most powerful social listening
Sprout Social's social listening and brand monitoring capabilities are best-in-class, with deep keyword tracking and sentiment analysis.
Advanced CRM integration
Sprout's CRM integration and social selling tools are genuinely powerful for enterprise sales teams using social to drive pipeline.
Enterprise analytics depth
Sprout's reporting is the most comprehensive available, with custom report builders and data that satisfies even the most demanding CMOs.
⚡ Where Zestly wins
31 platforms vs Sprout's 12
Even at $249/month, Sprout doesn't support Discord, Telegram, Bluesky, Mastodon, Instagram Personal, or many platforms Zestly covers. Zestly gives you 18 more platforms.
Starting price is 88% cheaper
Zestly starts at $29/month. Sprout Social starts at $249/month. For most Australian businesses, that's a saving of over $2,600 per year.
Built-in AI caption writing
Zestly uses Claude AI to write captions for every platform. Sprout Social has no built-in AI writing capability at any price point.
More accounts at entry level
Sprout's $249 plan includes just 5 social profiles. Zestly's $29 Starter includes 10 — and connects to 31 platforms.
Built for Australian SMBs, not enterprise
Sprout's pricing effectively locks out small businesses. Zestly was built specifically to give Australian SMBs and agencies professional-grade tools at accessible prices.
Who should choose which?
Choose Sprout Social if...
You're a large Australian enterprise or major brand with a $500+/month social media tooling budget, a full-time social team, and genuine need for enterprise social listening, CRM integration, and advanced reporting.
Choose Zestly if...
You're an Australian SMB, agency, freelancer, or marketing team that needs professional social media scheduling across 31 platforms without paying for an enterprise platform. You want AI built in, broader platform coverage than Sprout offers, and you want to actually talk to support when something goes wrong.
“Our team of 3 uses Zestly daily. It has replaced three separate tools and our monthly spend on software is down by $400. The content calendar is genuinely beautiful.”
Emma L.
Digital Marketing Manager · Adelaide
Try Zestly free for 7 days
No credit card. No commitment. Cancel any time. See for yourself.
Start Free TrialAlready using Sprout Social? Import your accounts in minutes.