We built the tool we always
wished existed
Zestly was born out of real experience. Built by people who actually managed social media professionally - not by investors looking for a gap in the market.
Adelaide, South Australia
Zestly was founded in Adelaide, South Australia, by a team that had spent years in the trenches of social media management. They knew the pain of juggling platforms, writing captions, and trying to keep clients happy - all while paying through the nose for tools built for enterprise teams overseas.
The tools that existed were too expensive, too complicated, or not built for the way Australian businesses actually work. So they built Zestly - starting with the three things Australian businesses actually need: simple scheduling, smart AI captions, and pricing that makes sense.
Our mission is to make professional-grade social media tools affordable for everyone - from solo tradies to growing agencies.
Idea born from real social media management experience
First prototype built and tested with real clients
Beta customers onboarded and product refined
Launched publicly to Australian businesses
Hundreds of businesses on the platform
Make professional social media management accessible to every Australian business
We believe you shouldn't need an enterprise budget to look professional online. Whether you're a solo tradie, a boutique retailer, or a growing agency - Zestly gives you the same tools the big brands use, at a price that makes sense.
Our values
Simplicity
We remove complexity, not features. Every screen should take seconds to understand, not minutes to learn.
Transparency
No hidden fees, no vague pricing, no dark patterns. What you see is what you get - always.
Australian-First
Built for how Australian businesses operate - local support, AUD pricing, and local data storage.
AI-Powered
We use AI thoughtfully - to save you time on repetitive tasks while keeping your authentic voice intact.
Customer-Obsessed
We reply to every support message. We read every piece of feedback. Our roadmap is shaped by you.
Built by Australians, for Australians
A focused team based in Adelaide, South Australia.
George Magnisalis
Chief Executive Officer (CEO)
Adelaide, SA
George brings strategic vision and business acumen to Zestly, leading the company's growth and direction. With a background in business development, George is focused on making Zestly the go-to social media scheduling platform for Australian agencies and businesses.
Jay Donjerkovic
Chief Technology Officer (CTO)
Adelaide, SA
Jay is the technical mind behind Zestly, leading product development and engineering. With a passion for AI and automation, Jay has built Zestly from the ground up - including the integration with Claude AI that powers Zestly's intelligent caption writing.
Casey Donjerkovic
Head of Social Media and Product
Adelaide, SA
Casey is Zestly's secret weapon. As a seasoned social media manager, Casey led the product features from a real practitioner's perspective - ensuring every feature solves an actual problem that social media managers face. Casey personally shaped Zestly's AI caption writing feature, bringing deep platform knowledge to every prompt.
Ready to try Zestly?
Join hundreds of Australian businesses already saving time on social media. No credit card required.